Sunday, March 25, 2012

For Love or Money: Does Online Dating Really Work?


Online dating is booming. The industry has doubled since 2007, currently boasting 40 million users and $1.9 billion in annual revenue, according Match.com.
But does online dating really work for the lovelorn? Or does it just help companies rake in heaps of cash?
Some 17% of married couples say they met online, compared to 27% who say they met through a mutual friend and 38% who say they met at work or school. People who meet on dating sites are also quicker to tie the knot than those who meet in the real world — dating for an average of just over 18 months before getting hitched, compared to 42 months for those who meet offline.
But be skeptical when browsing potential love interests; 81% of people online lie about their height, weight or age on dating profiles. Women typically trim about 8 pounds from their weight, while men typically add half an inch to their height.
The infographic below paints a fuller picture of just what the online dating landscape looks like and who its big winners are.
Source: For Love or Money: Does Online Dating Really Work? [INFOGRAPHIC]

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