How Valuable Is Pinterest To Online Retail Sites?

A new study finds that Pinterest is proving to be quite valuable for online retailers. While it trails Facebook in a variety of metrics, it’s gaining ground in those, and is leading in one very important metric. Plus, Facebook’s dominance only stands to increase Pinterest’s value within the other metrics.

Earlier this week, we looked at the following infographic from RichRelevance comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:

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Infographic: Social Traffic 2012 | RichRelevance